One Multitude

In a competitive market, it is crucial for every business to have a presence on the internet and the design of the website is vital to its success. The internet is usually the first place that potential clients look when searching for a business to meet their particular needs. A nicely designed, clearly presented and information rich website will result in the right first impression.

Sometimes businesses think that the cost of high quality website design will be out of their budget. While increasing numbers of business people are gaining a better understanding of a good website and its advantages, to a lot of people it just appears too expensive and complex an option. However, it is possible to design and develop a quality bespoke website from as little as a few hundred pounds. This can pay for itself many times over in the increased revenue that it can generate for the business.

In addition to website design, a professional company will also be in a position to offer SEO or search engine optimisation services. It is a fact that potential clients will not usually search beyond the first page of search results, so it is important to make sure that the website promoting your business will be included on the first page of the search results for your target key phrases.

You should aim for well designed and coded web pages and use key phrases in the text that you think your customers would type into a search engine. In general, sites with plenty of content have been shown to perform better in search engine results, and it is important to hit the correct balance between search engine results and designing websites that are easy to read and navigate. However, the single greatest factor in determining your rankings in the search engines will be the volume and quality of inbound links pointing to your website.

In order for a website to be a successful marketing and selling tool, both the website design and how it is marketed are important things to consider. Ensuring the website is optimised for SEO and building quality one way links from relevant sites are all factors that will help to ensure the success of your website and business. A professional website development company has the design skills and online marketing expertise to design a site that will be an effective marketing tool for years into the future.

Have you ever had trouble brainstorming niche ideas for your next website? Do you regularly suffer from analysis paralysis when sifting through long keyword lists? It’s about time you made things easier on yourself. Go graphical with your niche research and check out the Google wonder wheel…

Niche marketing has really come of age in the last couple of years. Plenty of people have been making good money in niche marketing for some time and those people, being the early birds, made more money than most catching those worms. But don’t sweat it, there’s still plenty of room for everybody to get into the niche marketing game. The number of niches waiting to be tapped is endless.

One of the biggest problems many niche marketers face is actually coming up with ideas for new niches. It’s a bit like the writers block syndrome. Some days you just seem to have no inspiration whatsoever. Maybe you are suffering from analysis paralysis or maybe it’s the fact that you had one too many beers last night! Whatever it is Google is coming to your rescue.

Recently announced over at Google is this fantastic new tool which they are calling the Google wonder wheel. It’s a graphical representation of the relationship between key phrases associated with your initial query. It gives you a great insight into Google’s relational databases and you can see at a glance how Google thinks key phrases relate to each other. Can you say “create Seo friendly content easily”?

You simply tap in your top-level key phrase and the Google wonder wheel returns a graphical “wheel” of related terms. You can then drill down into these related terms as many levels as you like. The graphical nature of this interface makes it very easy to identify sub niches and subcategories inside your main niche. Drilling down through as few as three levels you will almost always find fantastic ideas for sub niches.

This stuff is just waiting to be monetised and I found it much easier navigating through the wonder wheel then painstakingly picking through CSV files downloaded from Google’s external keyword tool. I highly recommend you give it a try. I’m sure it will make your niche research efforts go much more smoothly.

Hilary